Word of Mouth – Still Rules the Marketing Word

Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium....

How to Create Engaging Videos for Social Media

Video content will soon reign as king of content by 2019. Experts agree video is no longer an option as it will become 80% of internet traffic. Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on...

Expert Tips for Writing Web Copy That Converts

Content is your most powerful marketing tool; but like any tool, one must learn how to use it before it can be effective. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work....

What motivates people to buy?

Anyone who owns a business or is trying to sell a product wants to know the answer to this question. After all, if you know how to motivate people to buy, then you should have no trouble boosting your sales, which is the ultimate goal. When times were much simpler the...