When it comes to social media, Facebook is one of the top players. Sure, there are older sites – but it’s the biggest and gets the highest engagement. Face book advertising has been around for almost as long as Facebook it self! You might think that you have Face book advertising all figured out. It is more than likely that you don’t. In fact, we’re willing to bet there are a few things that you’re doing wrong. Do you want to maximize your Facebook Advertisements? Start by correcting these 7 mistakes.
Are you specifically targeting you ads so that you are reaching the desired audience that relate to your market ?Maybe you figure since people who aren’t interested aren’t going to respond to your ad, you might as well reach as wide an audience as possible. If all of this sounds like something you are doing than you are possibly making a costly mistake. Ultimately, the people most likely to click on your ads are people who are in your target audience. A far better bet is to target your ads to users who match your customer persona and do what you can to maximize your ROI. You’ll end up spending less and earning more as a result.
There is a reason everyone is talking about the effectiveness of video marketing. People are more likely to engage in a video than written text. With how popular videos are on Facebook you would be surprised that the bulk of advertising money being spent on face book is not through videos. In other words, video isn’t as saturated as standard ads and that means that if you make the investment in video ads, it’s likely to boost your ROI. They’re more expensive than standard ads but they can pay for themselves. By the way, statistics back this up. A majority of consumers say they’d rather learn about a product or company from an explainer video than from written content. Why not take advantage of that?
It comes to no surprise that Facebook advertising can be used as a valuable tool to increase your following and engagement. And you might even assume that’s all it’s good for. Think again. The truth is that more companies are using Facebook advertising to send traffic to their websites and encourage sales there than are using it to build engagement. While social media engagement is important, sales and conversions are what keep your company afloat. With your next Facebook ad campaign, focus on conversions to get the biggest possible return on your investment.
With the large number of people taking advantage of Facebook advertisements, one may think that the added competition would cause Facebook to raise its advertising rates. You’d be wrong. As a matter of fact, Cost per click or CPC advertisement rates have been fairly the same since the beginning. It’s still one of the most cost-effective and beneficial forms of advertising around. That doesn’t mean that costs won’t go up at some point in the future. If and when they do, you’ll have to make an assessment of how Facebook advertising will fit into your marketing mix. But for now, the low prices make Facebook advertising a must.
Since you are already paying to boost posts, than there is no need for Facebook advertising, right? We’ve lost track of how many times we’ve heard this one – and if you’re making this mistake then the chances are good you’re losing out in terms of ROI. This is the reason why. When you boost your facebook post the results are only for increased engagement. They can bolster the reach of a particular post, ensure that all of your followers see it, and potentially earn you a few new followers, too. Here is something to remember about advertisements on Facebook. When you run an ad for the purpose of conversion, Facebook targets people who are likely to convert. Likewise, lead ads are targeted to people who are likely to fill out a lead form. The purpose of the ad dictates who sees it. Decide which goals are most important to you and then tailor your Facebook advertising campaign around them.
Facebook is dedicated to keeping users on Facebook (or on the mobile app if they access the site on their smart phone or tablet.) But it’s still true that the majority of advertising money on Facebook comes from web conversion ads. Since all of Facebook’s algorithms are proprietary, knowing how to get a better ad placement might be a little bit tricky. There is a good chance that you will get slightly better placement for your ad if you use a Lead ad that allows people who click to fill out a lead form without leaving Facebook. Best of all? You can integrate Facebook advertising with your CRM to ensure that you don’t miss those leads as they come in.
Facebook advertising is a great tool for B2C. But that doesn’t mean you should not take advantage of Facebook advertisements if you sell B2B. As a matter of fact, Facebook’s targeted ads make it possible for you to target people based on the industry or the type of job title they have. If a company is big enough, you may even be able to target its employees specifically. You might have to use slightly different tactics than you would for B2C marketing, such as offering an eBook or white paper as a lead magnet, but the bottom line is that Facebook advertising can be a remarkably effective lead generation tool for B2B companies.

Facebook advertising is not new…

However, we have found that quite a few companies are still operating in the dark in terms of how best to use it. They make mistakes, fall victim to common myths and misconceptions, and ultimately, they end up losing out.

Don’t be like them. Start by avoiding these 7 mistakes to make the most of your Facebook advertising, maximize the return you get on your advertising investment, and meet your top marketing goals.