Anyone who owns a business or is trying to sell a product wants to know the answer to this question. After all, if you know how to motivate people to buy, then you should have no trouble boosting your sales, which is the ultimate goal.
When times were much simpler the rule of thumb was to give the people what they need because that is what they will spend their money on. While that may well have been the case a few decades ago, things are a little bit different now.
Statistics show that in today’s media driven society people are actually spending more money on the things that they want like, smart TV’s, High Tech Electronics and leisure activities than they are on the necessities like food and shelter!
For this reason, when you are selling your products or services you will want to present it to your prospects as something they want. That’s why it only stands to reason if you have a product or service to sell you need to present it to your prospects as something they want. Focus on what is in it for them, stress the benefits and make them feel like it is something they absolutely must have. Make them feel like they can’t live without it.
People initially buy a product or service because it would be beneficial for them. They don’t walk into a car dealership and buy the latest model because they need it they do it because it makes them feel good to drive it.
Whether it is the comfort of the plush leather seats, the power windows, or the symbol of status, they just love driving their new car! Whatever their reason, you can rest assured that their decision was based on want, not need.
Wanting something is not the only thing that motivates a purchase. While it is the leading factor, many other triggers can motivate them to whip out their wallets. For instance, if you can connect your product or service to consumers in a way that can helps them:
• Save or make more money
• Save more time
• Be more comfortable
• Be happier and healthier
• Be more popular
Increase their enjoyment
• Attract the opposite sex
• Escape pain and sadness
• Avoid trouble
• Make life easier
Or take advantage of opportunities that will benefit them in a positive way then you can motivate them to take action. Once you find out what they want and present your product or service to the in a way that makes them feel like they can’t live without it, you should have no trouble boosting sales for your business.