The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some adventerous wallpaper company hasn’t used this is beyond me, but it does go to illustrate the point that humor sells. Humor essentially disarms people, often by getting them to see your point in a way they hadn’t thought about before, and initiates a connection where you may have had a hard time creating with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It might be the cure for what ails your business too! Let’s have a look at 4 ways to use humor in your small business marketing.
4 easy ways to use humor in your small business marketing!
Take advantage of pop culture – This is a generation that has mostly left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens who have crafted careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share if you’re able to find ways to make it humorous. Having your audience smiling and in a good spirits right off the bat can go a long way toward helping to build rapport with them.
Make a funny video – Portraying your products or services in a humorous light can get people anticipating your videos wondering what you will do next. Making these doesn’t have to be a major production either, as many shoot them on their smartphones, which is by far enough camera. Another tactic here is to use animated videos with services like GoAnimate or Xtranormal easy to use apps to make your videos quickly.
Create funny memes – Who hasn’t come across these on Facebook and other social sites? Incorporating this idea with the millions of users on sites like Pinterest, Instagram and Tumblr is a recipe for outrageous traffic numbers.
Connect with humor in your content – Don’t be afraid to be a bit quirky or scandalous in your content. People connect with humor as it is a shared experience. We’ve all been there, and humor is an excellent way to engage on a level deeper than your average marketing message!