For a local business, being good at what you do only gets you so far. People still have to find you—and increasingly, that discovery starts with a Google search. Every local business wants to show up when someone searches for exactly what they sell. “Plumber near me.”...
Why "Good Enough" Marketing Is Slowly Killing Your Business Let’s be honest about something most marketing advice dances around. The businesses that are struggling right now aren’t struggling because they’re bad at what they do. They’re...
Here’s a question worth sitting with: if your blog is getting visitors but your phone isn’t ringing — what exactly is the blog doing for you? Most local business blogs are built around one goal: traffic. Get people to the site. Rank for keywords. Show up in...
Most marketing advice is written by people who’ve never had to choose between run- ning a Facebook ad and making payroll. This article isn’t that. This is for the local business owner who has a real budget — maybe $300 a month, maybe $1,000 — and needs to know exactly...
There’s a video out there of a pressure washing guy in a beat-up t-shirt, filming himself cleaning a driveway on a Tuesday afternoon. No script. No ring light. No editor. He just propped his phone against a bucket and hit record. That video got 340,000 views. The...
