For many of us mobile marketing is among those tasks you know you should do, but aren’t quite sure where to begin. It’s abundantly clear that mobile has taken the world by storm now, and that the way forward for everything is bound to those tiny screens, so we know we must do it. Your only question is how?
We now recognize that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are lots of ways to make mobile marketing pay off for your business. For now let’s just focus on four tips that will be beneficial right away!
4 Essential ways to mobilize your business!
- Have a mobile version of your website – As you undoubtedly have seen, sites render quite differently on small screens, and it’s imperative that you design the mobile version of your website keeping this in mind. Font size ought to be bigger, and images optimized correctly. Bear in mind also that you’ll need less text, as mobile browsers aren’t really ideal for reading large stretches of small text.
- Optimize email for mobile – Likewise, your email copy will benefit from a once-over as well. Keep it short, punchy, and lead to your desired outcome quickly and obviously. Don’t make them work, because they won’t!
- Employ location based services – People are becoming a lot more open to receiving ads while they’re out and about from a location based service such as Yelp, Foursquare or now Facebook. Having your mobile coupons delivered to those in your immediate vicinity is a winning formula!
- Use mobile ads – Research is showing that mobile ads convert around 5 times better than traditional internet ads. This together with the fact that it is still new to most advertisers, there is tons of unsold inventory keeping the prices down, making a golden opportunity for those willing to venture out!
Mobile marketing is really not nuclear physics. What it is though is a marvelous way of getting your business in front of those searching for just what you have to offer today!