As a local business owner you have a ton of things on your to do list each day. It’s easy to overlook or simply not be aware of many of the things you need to do with your online presence just to stay up with all the changes going on with Google and other marketing channels.
That’s why today we’re offering you a look at 7 ways you can easily screw up and what you should do in order to avoid that happening.
- No local content for your readers – If you are serving particular locale, it would be good if it appeared that you knew that. While you may have several locations, including local and, if at all possible, fresh content frequently is a great way to get some Google love.
- A poor or missing keyword strategy – This is akin to not having directions for a long journey you are beginning. You need to know which keywords you want to be found for, and what your audience is in search of. This can only be done properly through some good keyword research.
- No or not enough reviews – This is a really important part of your local SEO, as it provides valuable social proof so necessary for visitors. Don’t be bashful about asking your satisfied customers for them, as they will often be glad to help.
- Varying NAP information – The info you put on all your social media and sites needs to be consistent, with regards to names, addresses and phone numbers. (or other contact info) This is also extremely important for ranking in Google.
- Not using videos for local keywords – Videos are often a great tool for ranking easily in YouTube and Google for local keywords. You don’t need to go all Spielberg either; just a simple video that is well-optimized will do the job.
- Forgetting about social media – This is not time to leave out your social media accounts. Make it simple for readers to share and otherwise help spread your content to their social media contacts.
- Not taking mobile seriously – Mobile search is booming, and if you aren’t optimized for mobile, you may be missing out on as much as 48 percent of the local search audience. Take the time to optimize your mobile site.