Does hearing the terms”Facebook content” immediately exhaust your brain? Do you cringe at the idea of having to curate original posts day in and day out?
Let’s be realistic. Nobody really wants to do that. And there is a simpler approach to Facebook content curation. It’s what we deem the 70-30 approach: posting 70% original content and 30 curated content.
Social media content curation in Facebook will save you money and is easier than having to build new posts every time, so it has fast become a part of content marketers ‘content mix.
Here, we will reveal four of the best practices in curating great content for Facebook:
Any social media content curation strategy needs to be monitored and checked for performance. Use Facebook’s “Pages Insights” and “Audience Insights” to provide you details about your audience that will assist you in tailoring appropriate content for them, such as age, location, gender, income, careers, and more.
Pages Insights will also reveal to you important details such as which content posted on your page has performed well and what time of the day your audience usually goes online. These analytics pages can be very confusing if you’re not used to using tools like this, so there’s definitely going to be a learning curve.
The Facebook news feed prioritizes posts accompanied with images and videos, so post photos and videos frequently. Unique videos also receive more reach than a plain text, so curating videos is part of most marketers’ Facebook content marketing strategy.
One thing to be careful about is using photos that are legal to use or repost. This will keep you from having copyright issues. The best thing to do is to take the photos yourself, but this is not always possible, so what you can do is to look for royalty free or stock photos on stock image websites like Pixabay.com. You can also use Canva.com for free.
Another way to find publicly reusable photos is to go to Google Images, click on “Settings” which you can find just below the toolbar, then select “Advanced search”.
What you’re looking for is “Usage rights”. Click on the dropdown box and there you will see options according to the license of the images. The safest bet is to select is “free to use, share, or modify, even commercially”, but choose according to your needs.
Regular posting of content on social media and even in blogs is sure to get you more engagement and visibility than posting sporadically. So you need to plan your curated contents ahead, craft a schedule based on what you will learn from the Pages Insights, and stick to this schedule.
Rome wasn’t built in a week, and following all of the steps involved in choosing great content for Facebook (and other platforms) does take time and effort. To remove some of the burden off of you, think about using a content curation platform that is created with small businesses in mind or a digital marketing service to take care of that on your behalf.
Producing a steady stream of quality social media content is vital these days, and it’s the driving force behind more engagement on your Facebook page, and more traffic to your website. Just remember, all you need is 70% original and 30% curated content and you’re good to go.
