With over one billion active users, Facebook has grown to be one of the widest-reaching and inclusive social media networks on the face of the planet. That being said, no business can afford to pass up on the online marketing opportunities that this platform offers.
Being active on Facebook is an absolute necessity if you have any desire to grow your business. However, a mere presence on Facebook is simply not going to cut it anymore – you need to cultivate an active engagement with your target audience if you want to be noticed. Here are five of the best ways that you can re-examine your Facebook marketing strategy to boost engagement and increase your fan base.
One of the easiest ways to drive engagement on social media is to ask your audience questions. This is especially true on Facebook, where it can easily allow you to build your fan base. Think about it: people love to talk about themselves, and this type of marketing strategy caters specifically to this basic human craving. The types of questions that you can ask to get your fans to engage with you are endless. The key is just to get the conversation started!
From the perspective of a marketer, utilizing clear and actionable CTA’s is often neglected by an unfortunate number of businesses. It’s all about psychology, really. People are inclined to respond when called to action; your only job is to streamline this process and make it as easy as possible for your target audience to respond the way that you want. Are you trying to get your audience to click here, call now, or schedule a consultation? Then tell them to do so! People tend to respond more often when they are told what to respond to.
As with most things in life, timing can make or break your social media effectiveness. Facebook is known to have a comparatively low organic reach, so it is important to post during high traffic times to maximize your chances of people being engaged on the app and taking the time to see your content. Numerous studies have proven that the best times to engage with your audience are at 9 am, 1 pm, and 3 pm. These are the times that your audience is most likely to check for updates. Scheduling your posts ahead of time is an easy way to keep your audience engaged, even when you’re not online.
As has already been mentioned, Facebook’s organic reach can be pretty low; because of this, only a small fraction of people will actually see all of the posts that you put on your page. This is especially true considering Facebook’s newest algorithms. If you want to boost the engagement of your audience, start by growing the size of your potential audience first. You can promote this through page post story ads, which will help your posts reach more people.
There is a fine balance to find when deciding how frequently to post on Facebook, whether on your business’s story or on your page. The frequency that you post has been shown to have a significant effect on Facebook engagement. According to recent studies, businesses that post one or two times per day have a 40 percent higher engagement rate than those who post more than three times per day. It is important to consider both the type of content that you are posting and how frequently you are posting it. Don’t post so little that nobody sees you, but be careful not to post too much and drive people from your content.
There is no one size fits all for effective engagement strategies on Facebook or any social media platform, for that matter. What works for some businesses may not work for others when it comes to boosting audience engagement. But generally speaking these tips are a great place to start if you want to increase your engagement with your audience and generate more targeted traffic to your business.