Utilizing Facebook ads can be one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for various other purposes for your website. A Facebook Ad campaign is a breeze to get going, has great demographic targeting tools, and can be up in a matter of minutes. One thing to understand is that the answer to having the best results and return on investment (ROI) is through the use of the most relevant and effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s look at some useful ways to get the most from your Facebook ad images.
5 Great Image Tips for Facebook Ads
Creating an ad that produces a real impact and statement for your product or services is a matter of standing out from the rest. Here are five ways to do just that!
- Use high quality images – Because your images will end up very small, make sure you’re buying from a reputable resource. Fotolia and iStockPhoto are two of our most favorite. The XS size of available images is going to be fine, as even these are going to be cut down to the size of a postage stamp. (110×80 pixels)
- Crop your photos to generate maximum impact – Crop your photos tightly to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. When using product images, get close!
- Choose eye-catching colors – Using bright, visually arresting images is going to do wonders for your click-thru rates. Too many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
- Choose attractive images – Unless you are going for a certain statement, select the most attractive photos you can find. People are attracted to beauty. Period. This isn’t to say that occasionally beauty can’t be trumped by cute, funny or outrageous.
- Employ humor if you can – Everyone enjoys a good laugh. If you have the opportunity to inject a giggle into your ad, don’t pass it up! This will definitely result in a higher clickthrough rate!
For some really good examples of these imagery principles in action, check out this great article at Search Engine Watch.