Social media marketing is often a terrific way to engage, find and sell new clients on your business, but only if you aren’t at risk of making it harder on yourself. Social media blunders are extremely easy to step into, and really messy to get away from. Social media is very important to do correctly! Creotivo.com reports that a full 74 percent of brand marketers saw an increased web traffic after putting in a mere 6 hours each week on social media, while an astonishing 83 percent have actually discontinued a purchase after a negative customer service occurrence.
So to help you ward off the mistakes that might be looming in your social media marketing, here are five social media mistakes to be sure to avoid!
- Not engaging with your audience – Make sure you are actively engaging your social media visitors. Seek advice, conduct polls, share funny stories (hopefully somewhat relevant) and ask their thoughts: they’ll gladly give them, and you’ll be far wiser and nearer to your goals in several ways.
- Boring, unexciting content – If you can’t work up any excitement about your brand, you won’t get anyone else to, either. Impart passion for your brand, excitement about what you’re doing, and you’ll find this really is contagious. Generating a buzz about your business starts with you!
- Always promoting – No one wants to be continually sold to, and social media is littered with businesses that have tried. Endeavor to develop relationship and trust first, and after that it will be much easier to send an infrequent selling message.
- Not responding to your customers – There is no quicker way to destroy whatever goodwill and respect you’ve developed in your brand than to ignore your customers. It’s way too easy to totally miss customers and prospects posting their concerns, questions or complaints on these very platforms! Don’t be that guy!
- No coherent social media strategy – Not having, or not knowing why, you’re using social media is a recipe for floundering, and wasting a great deal of time and money. Moreover, not every company is well-suited to every platform, so give this some thought.
We would be remiss if we didn’t share a link to a glaring example of what NOT to do! After the recent Boston marathon bombing, the food site Epicurious sent out a couple of unfortunate tweets.
Author Eddie Hill