7 Hot tips for Location Based Marketing
Location based marketing services including FourSquare, Yelp and others have combined with mobile devices to significantly change the way your customer locates and interacts with your business. The quantity of information and trust these sites provide has supplied consumers a real help when choosing where to shop, eat or go. How can you as a small business owner make use of location based marketing in your business?
7 ways to help you benefit from location based marketing!
- Make sure your local listings are correct – Ensure that the information listed in Google+ Local, Yelp, FourSquare and any other services you use is accurate. This includes your name, address, phone, maps and any other contact or business information you want to be known.
- Make sure your website is mobile responsive – Some 50 percent of all local searches are emanating forma mobile device, so it’s imperative that your site renders well in a mobile browser.
- Pushing and pulling – There are two ways to reach consumers: you can push ads out to those who are in your area, as well as being available to those who are trying to discover someone just like you where they are!
- Local reviews can make a difference – The majority of shoppers are making local purchasing decisions based upon reviews they come across. It’s still a great idea to encourage and reward reviews of your business, as this could be the swing vote!
- Offer great incentives – There’s a lot of solid competition these days, so a outstanding incentive will almost certainly grab a larger market share.
- Stay up on reviews and social media – Don’t let your social media get old, and especially don’t ignore reviews, good or bad. Remember, consumers are watching!
- Consider deals for mobile wallet users – Here’s one your competition is quite likely not using yet: consider giving deals to customers who use their mobile wallets, like Google Wallet, Passbook or any other. Engage them with special offers and discounts only available to them!