Would it surprise you to find out that there are about as many social media tools as there are pictures of the Kardashians floating around the Web? Seriously, you can get a headache trying to determine which of these tools you need to employ, and why.
Clearly there is a need, as managing social media for your business is not for the faint of heart. It will take a well-thought out strategy, dedicated staff, and some well placed tools.
So let’s have a look at some of these social media tools, attempt to provide a clear picture of what they do, and if you need them.
9 Awesome social media tools and what they do
These tools cover a number of areas and tasks. Assuming you’ve worked out the social networks you’re focusing on, there are some great tools here to help!
Tweetdeck – A fantastic tool for Twitter that organizes all of your Twitter activity onto one “deck”. This gives you the ability to see at a glance what’s going on.
SharedCount – Ideally you’ll want to see how popular your content is. SharedCount can deliver this info quickly and accurately. Showing you how widely your content was shared.
TweetReach – Another Twitter tools that shows you how far your Tweet is reaching, revealing data such as who is retweeting you and what their influence and reach is as well.
LikeAlyzer – A pure Facebook analytics tool, this one provides you with the ability to take an in-depth look at your Facebook pages and even delivers suggestions on what you can do to improve them.
Klout – Klout collects information about your various social profiles and comes up with a popularity score of 1 to 100. What’s your Klout?
Mention – Mention tracks absolutely anywhere that your name or your company could be mentioned online, and delivers them to you in a daily email.
IFTTT – This automation app can do everything from text you tomorrow’s weather to automatically updating your Twitter with content from your other channels. IFTTT currently makes connections with more than 90 channels, including Twitter, Facebook, LinkedIn, and Instagram.
Buffer – Another great automation tool that gives you the capability to schedule out social media posting and update to your various accounts. This works well with Facebook, Google+ LinkedIn and Twitter, and others.
Hootsuite – Hootsuite is a social media management tool that can help you monitor, measure and manage up to 100 Social Profiles on sites such as Twitter, Facebook, LinkedIn and Google+ Pages, all from one convenient dashboard.