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How The European Union’s Law GDPR May Affect Your Small Business in the US

by prosperousim | Jul 19, 2018 | Content Marketing, Online Marketing

What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in...

5 Lead Magnet Ideas every Local Business should Implement

by prosperousim | Jul 13, 2018 | Content Marketing, Online Marketing

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business? The...

How to use Social Cards to Attract New Customers

by prosperousim | Jul 6, 2018 | Content Marketing, Social Media

It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays...

6 Strategies to Use Psychology to Influence Your Target Audience

by prosperousim | Jun 29, 2018 | Content Marketing, Online Marketing, Social Media

Wouldn’t it be cool if you can directly influence the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But...

Here’s How to Make Sure All Your Locations are Visible on Google

by prosperousim | Jun 22, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)

Truly Optimizing a website is both a science and an creative art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location...
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