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How to Be Proactive with Bad Online Reviews

by prosperousim | Aug 26, 2013 | Online Reputation

Voicing one’s opinion online can become a bloodsport from time to time and nowhere is this truer than in the realm of online reviews. Opinions matter, at least insofar as they affect your business, and making sure you manage your online reputation is more...

How to Use Humor to Connect with Your Audience

by prosperousim | Aug 26, 2013 | Uncategorized

The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some adventerous wallpaper company hasn’t used this is beyond me, but it does go to illustrate the point that humor...

Tips to Energize Your Location Based Marketing

by prosperousim | Aug 10, 2013 | Online Marketing

Business is becoming ever more local. It’s a fact. You know it yourself since you rarely head out of your house anymore not armed with your smartphone, ready and able to find whatever your pleasure while you’re on the go. Without a doubt, since consumers...

Do Consumers Read Online Reviews? Hold On to Your Hat!

by prosperousim | Aug 6, 2013 | Online Reputation

The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are specific clear and incontestable results that we can run with. What we learned provides us four distinct takeaways. More consumers are trusting...

Should Twitter be Part of Your Online Marketing Strategy?

by prosperousim | Jul 17, 2013 | Social Media

Twitter recently announced that its paid ad platform is now available to any who wish to use it. In testing for more than a year, Twitter has been gauging user feedback and refining Twitter ads. The most noticeable difference in this ad platform vs. Facebook’s...
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