Vanity Metrics You Should Not Do

Marketing: “Vanity” Metrics You Ought To Ignore “Vanity metrics” is a term you may or may not have heard of. It refers to the standards by which we assess our traffic and online viability. What we are beginning to learn is that several of these...

Design Is 85% of a good App

Design Is the Killer App So you don’t think design plays a part in first impressions? Guess again! A study by researchers at the Missouri University of Science and Technology in 2012 revealed that it takes two-tenths of a second to form a first impression, give...

5 Social Media Mistakes!

  Social media marketing is often a terrific way to engage, find and sell new clients on your business, but only if you aren’t at risk of making it harder on yourself. Social media blunders are extremely easy to step into, and really messy to get away from....

Manage Your Online Reputation

  We live in a world where communication is almost instant, word travels amazingly fast, and if you’re not watchful your online reputation can be trashed in nanoseconds. Many aren’t aware of just how vital it is to protect your online reputation. Cone...

Top 10 Tips for Higher Email Open Rates

Are your email open rates a source of embarrassment? Acting to increase them is easier to accomplish than you might think. According to Epsilon.com, email open rates sport an industry average of around 27.4 percent, with wide variances for markets. Knowing your email...