by Eddie Hill | Feb 8, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
Storytelling has become an increasingly popular marketing tool for businesses, big and small, to connect with their audience. The reason is simple – stories evoke emotions, and emotions drive human behavior. By weaving a compelling narrative around their brand, local...
by Eddie Hill | Feb 2, 2023 | Business Marketing, Digital Marketing, Online Marketing, Website
As a local business owner, you understand the importance of creating a positive first impression. But did you know that your website can make or break that impression before a potential customer even sets foot in your store? In today’s digital age, your website...
by Eddie Hill | Jan 24, 2023 | Business Marketing, Digital Marketing, Online Marketing, SEO (Search Engine Optimization)
As we move further into the digital age, it’s becoming increasingly important for businesses to have a strong online presence. The ultimate goal of SEO is to rank higher in Google’s search results for relevant keywords. The only problem is, Google’s algorithm is...
by Eddie Hill | Jan 16, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Nano-influencers and micro-influencers are content providers and key opinion leaders (KOLs) that have smaller audiences ranging from 10,000 to 75,000 followers. They frequently fly under the radar because of their relatively small following. The cool part? Their...
by Eddie Hill | Jan 9, 2023 | Business Marketing, Digital Marketing, Online Marketing
Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resource constraints (like budget or time). But don’t worry, there is a multitude of cost-effective solutions to help...
by Eddie Hill | Jan 5, 2023 | Business Marketing, Digital Marketing, Online Marketing
2023 has arrived! Even after all the ups and downs of 2022, we made it… and it’s exciting to consider what lies ahead. If you run a small business, you probably want to know what the future holds for digital marketing. While the fundamentals pretty much...
