by Eddie Hill | Jun 18, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Content is king. It’s a phrase you’ve probably heard a thousand times, especially as a small business owner. You know it’s true but what if writing isn’t your strong suit? What if the very thought of creating blog posts and articles makes you cringe?...
by Eddie Hill | Apr 20, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
What if I told you that one of the most effective marketing tools available to businesses today doesn’t require a big budget, fancy equipment, or professional expertise? User-generated content (UGC) has become a game-changer in the world of marketing, as it...
by Eddie Hill | Feb 8, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
Storytelling has become an increasingly popular marketing tool for businesses, big and small, to connect with their audience. The reason is simple – stories evoke emotions, and emotions drive human behavior. By weaving a compelling narrative around their brand, local...
by Eddie Hill | Jan 16, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Nano-influencers and micro-influencers are content providers and key opinion leaders (KOLs) that have smaller audiences ranging from 10,000 to 75,000 followers. They frequently fly under the radar because of their relatively small following. The cool part? Their...
by Eddie Hill | Nov 7, 2022 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
So you’ve got your website up and running, the design is sweet, your page speed is breaking the Google speedometer, and social media plugins are enabled. You’re all set to start creating content but there’s a problem… If you’re suffering...
by Eddie Hill | Oct 17, 2022 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing and everything changed. At first, the...