by Eddie Hill | Oct 17, 2022 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing and everything changed. At first, the...
by Eddie Hill | Oct 10, 2022 | Business Marketing, Digital Marketing, Online Marketing
You can only get so far by doing it all yourself. Whether you’re remodeling your home or repairing your car, DIYing it isn’t always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. Your...
by Eddie Hill | Oct 4, 2022 | Business Marketing, Digital Marketing, Online Marketing
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be costly. With that in...
by Eddie Hill | Sep 26, 2022 | Business Marketing, Digital Marketing, Online Marketing, Website
When it comes to the performance of your website, page speed is vital. Your web pages must load quickly and seamlessly to lower your bounce rate and boost visitor engagement. In this article, we’ll explain why it’s important, and show you how to measure...
by Eddie Hill | Sep 20, 2022 | Business Marketing, Digital Marketing, Email Marketing, Online Marketing, SMS Marketing
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or...
by Eddie Hill | Sep 14, 2022 | Business Marketing, Digital Marketing, Online Marketing
Economists predict that the United States will enter a recession by late next year or early 2024 as inflation ripples through the global economy. With a recession on the horizon, businesses and industry leaders are in uncharted territory. Is digital marketing a good...
