by Eddie Hill | Nov 8, 2024 | Content Marketing, Digital Marketing, Email Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
After 20 years in email marketing, I’ve seen it all—lists that fizzle out, email campaigns that flop, and businesses that think their email list is beyond saving. But what happens when your list goes quiet—and your emails seem to disappear into a void, never to be...
by Eddie Hill | Oct 25, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Video Marketing, Website
What if I told you that one of the most powerful marketing tools you have is sitting right outside your storefront? That’s right—your local community! If you’re not leveraging hyper-local content marketing, you’re missing out on one of the easiest ways to become the...
by Eddie Hill | Oct 18, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Video Marketing, Website
Short-form video is no longer just “the future” of digital marketing—it’s here and it’s dominating. Whether you’re trying to capture attention on TikTok, Instagram Reels, or YouTube Shorts, it’s all about magnetic content that sticks in your audience’s minds....
by Eddie Hill | Oct 11, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
When you think of TikTok, you might picture viral dance crazes or lip-sync videos, but it’s far more than just a platform for fun and entertainment. For local businesses, TikTok is an untapped goldmine, offering a unique way to connect with your community, showcase...
by Eddie Hill | Oct 4, 2024 | Artificial Intelligence (AI), Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
AI—it sounds like something reserved for big tech companies and Silicon Valley, right? But here’s the truth: AI has never been more accessible for local business owners. And while you might hear about chatbots, automated emails, and “smart” analytics in the...
by Eddie Hill | Sep 27, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
In the crowded world of local business, standing out isn’t just about offering great products or services—it’s about understanding what truly drives your customers. Psychological triggers, the subtle cues that tap into deep-seated human instincts, can be the secret...
