by prosperousim | Aug 7, 2019 | Email Marketing, Online Marketing
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible, but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in...
by prosperousim | Aug 1, 2019 | Content Marketing, Online Marketing, Online Reputation
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to...
by prosperousim | Jul 23, 2019 | Content Marketing, Online Marketing
Blogging is still one of the best ways to drive traffic to your website and attract new customers, but are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends...
by prosperousim | Jul 5, 2019 | Online Marketing, SEO (Search Engine Optimization)
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that...
by prosperousim | Jun 29, 2019 | Online Marketing
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore...
by prosperousim | Jun 24, 2019 | Online Marketing, Phone App, SEO (Search Engine Optimization)
Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to...
