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Why the News Feed is Becoming Less Important for Facebook Pages

by prosperousim | Oct 17, 2018 | Social Media

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three...

Should your Business use Instagram?

by prosperousim | Oct 15, 2018 | Content Marketing, Online Marketing, Social Media

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on...

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

by prosperousim | Oct 15, 2018 | Social Media

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social...

Building Your Brand Message to Grow Your Business

by prosperousim | Oct 5, 2018 | Content Marketing, Online Marketing, Online Reputation, Social Media

Setting your brand apart with a clear and direct brand message is absolutely crucial in establishing a strong foothold in your industry. Your brand message should clearly and concisely convey to potential customers what you have to offer and how committed you are to...

Why You Need to Re-Examine Your Facebook Marketing Strategy

by prosperousim | Sep 28, 2018 | Online Marketing, Online Reputation, Social Media

With over one billion active users, Facebook has grown to be one of the widest-reaching and inclusive social media networks on the face of the planet. That being said, no business can afford to pass up on the online marketing opportunities that this platform offers....

Your Facebook Marketing isn’t Working for Gen X, Millennials, or Gen Z

by prosperousim | Aug 31, 2018 | Content Marketing, Online Marketing, Social Media

You might know what gets you a lot of likes on your personal page; you might know what your friends and family laugh at. You probably try to do the same for your company’s Facebook. You’ve got targeting down, you create compelling posts to share with your followers,...
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