How NOT to Engage Using Social Media

For you fans of “Kitchen Nightmares” starring Gordon Ramsey, you must still be reveling in the social brouhaha that erupted following an episode in early May. Owners Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. didn’t feel...

Vanity Metrics You Should Not Do

Marketing: “Vanity” Metrics You Ought To Ignore “Vanity metrics” is a term you may or may not have heard of. It refers to the standards by which we assess our traffic and online viability. What we are beginning to learn is that several of these...

5 Social Media Mistakes!

  Social media marketing is often a terrific way to engage, find and sell new clients on your business, but only if you aren’t at risk of making it harder on yourself. Social media blunders are extremely easy to step into, and really messy to get away from....