Twitter recently announced that its paid ad platform is now available to any who wish to use it. In testing for more than a year, Twitter has been gauging user feedback and refining Twitter ads. The most noticeable difference in this ad platform vs. Facebook’s is that you are only charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. So now that Twitter has ads, can it qualify as a real alternative to Facebook? Who wins this battle?
The Ultimate Social Media Smackdown: Facebook vs. Twitter!
Back in the day, (a couple of years ago) it was no contest. Now – not so sure who wins. To be sure, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in fact may be, it depends. Facebook has been the undisputed King of social media, what with the practical advantages it had. The first huge network to use personal and business pages, as well as an ad platform that for those who understand how to use it, that rivals anything Google aspires to.
The Case for Facebook
While Facebook has become the undisputed King of social media, given that it was the first huge network to utilize personal and business pages, in addition to a robust ad platform that often outshines Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with over a billion users and you’ve got a very impressive platform. Facebook has grown to be more than a site where you can find old friends. These days, with these elements and the growing groups feature, there is little more you can want from a social media platform.
Twitter’s Up
Twitter has always had the extra edge when it came to immediacy, and has developed several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. Even though the length of the content you are able to share is limited, Twitter’s speed and ability to reach out quickly have now gotten them breathing the same air as Facebook.
Take some time to find where your market is, and what social outlets they utilize best, then see if that one (Or both of them!) fits your business!.