Everyone wants something, and in the case of online consumers, they want it all, for free if possible. That’s why it’s very important to make delivering the most value you can your number one mission. It’s literally how to alter the mind of freebie seekers to that of ravenous buyers. When it comes to marketing using email or social media, it assumes even more importance. Let’s examine why delivering real value is the linchpin in succeeding with your small business.
Why you need to prize value
The principal reason is it will help your brand get noticed in a sea of mediocrity. Keep tabs on conversations online and you’ll see, in most cases, two types: ones that slam a business or product and ones that effuse praise. Anything else is ignored. Making these people talk about both you and your brand in a positive light is your job, and the most effective way to do that is by over-delivering. That can take place in a number of ways. It may mean delivering unannounced bonuses, sales, appreciation gifts and more. Any of these can delight the customer, who will consequently share their experience as well as return for more!
Why email and social media are special cases
When it comes to marketing using email or social media, slightly different rules apply. You are held to higher criteria here. While your website is expected to sell, email and social media are a bit trickier. While both of them are still technically permission-based, neither audience is fond of endless marketing messages, and can revolt by unsubscribing or un-following you. While email has long been a marketing vehicle, greater competition and a social media trained audience require you deliver value. This in reality helps, as it builds the know, like and trust factors so necessary in building a lifelong customer. In social media, the trick is to get them intrigued enough in your brand or products that they want to opt in and go to the next phase with you. Once you’ve learned the art of subtle persuasion and managed to get them on your email lists, they’ll be far more ready to hear your marketing messages.
Make value your mission! If you do this, regardless of what medium you are working in, you’ll find a much more responsive and loyal crowd!