by Eddie Hill | Feb 13, 2023 | Business Marketing, Digital Marketing, Online Marketing
Digital marketing has come a long way in the last decade. From the way businesses connect with customers, to the tools and strategies they use to drive conversions, the landscape has changed dramatically. If you’re a local business owner, it’s essential to...
by Eddie Hill | Feb 8, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
Storytelling has become an increasingly popular marketing tool for businesses, big and small, to connect with their audience. The reason is simple – stories evoke emotions, and emotions drive human behavior. By weaving a compelling narrative around their brand, local...
by Eddie Hill | Feb 2, 2023 | Business Marketing, Digital Marketing, Online Marketing, Website
As a local business owner, you understand the importance of creating a positive first impression. But did you know that your website can make or break that impression before a potential customer even sets foot in your store? In today’s digital age, your website...
by Eddie Hill | Jan 24, 2023 | Business Marketing, Digital Marketing, Online Marketing, SEO (Search Engine Optimization)
As we move further into the digital age, it’s becoming increasingly important for businesses to have a strong online presence. The ultimate goal of SEO is to rank higher in Google’s search results for relevant keywords. The only problem is, Google’s algorithm is...
by Eddie Hill | Jan 16, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Nano-influencers and micro-influencers are content providers and key opinion leaders (KOLs) that have smaller audiences ranging from 10,000 to 75,000 followers. They frequently fly under the radar because of their relatively small following. The cool part? Their...
by Eddie Hill | Jan 9, 2023 | Business Marketing, Digital Marketing, Online Marketing
Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resource constraints (like budget or time). But don’t worry, there is a multitude of cost-effective solutions to help...
by Eddie Hill | Jan 5, 2023 | Business Marketing, Digital Marketing, Online Marketing
2023 has arrived! Even after all the ups and downs of 2022, we made it… and it’s exciting to consider what lies ahead. If you run a small business, you probably want to know what the future holds for digital marketing. While the fundamentals pretty much...
by Eddie Hill | Dec 22, 2022 | Business Marketing, Digital Marketing, Online Marketing
It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business daily, leaving you little time to concentrate on marketing. But marketing has evolved, and that’s a scary thing to...
by Eddie Hill | Dec 13, 2022 | Business Marketing, Digital Marketing, Online Marketing
In today’s digital world, any edge your business can carve out against your competition is an advantage. With the right digital marketing agency and set of marketing tools, you can grow your online presence and stay ahead of your competitors. Here are 10 digital...
by Eddie Hill | Dec 7, 2022 | Business Marketing, Digital Marketing, Email Marketing, Online Marketing
Did you know that email is used by more than 4.5 billion people worldwide? And almost 80% of companies use it as their main way to find and retain customers. With numbers like that, it’s no surprise that cyber security threats have risen, and hackers and...
