by Eddie Hill | Oct 31, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
If you’re in charge of SEO or social media for your business, I hope you’re aware that Google now indexes your social media posts. Google monitors the biggest social media platforms, from Twitter and Facebook to TikTok and Instagram. Google indexes...
by Eddie Hill | Oct 21, 2022 | Business Marketing, Digital Marketing, Online Marketing
“My customers appreciate the excellent quality, service, and attention to detail that I provide. If only more people were aware of my existence…but my industry is so competitive that it’s impossible to stand out.” This is the most common issue...
by Eddie Hill | Oct 17, 2022 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing and everything changed. At first, the...
by Eddie Hill | Oct 10, 2022 | Business Marketing, Digital Marketing, Online Marketing
You can only get so far by doing it all yourself. Whether you’re remodeling your home or repairing your car, DIYing it isn’t always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. Your...
by Eddie Hill | Oct 4, 2022 | Business Marketing, Digital Marketing, Online Marketing
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be costly. With that in...
by Eddie Hill | Sep 26, 2022 | Business Marketing, Digital Marketing, Online Marketing, Website
When it comes to the performance of your website, page speed is vital. Your web pages must load quickly and seamlessly to lower your bounce rate and boost visitor engagement. In this article, we’ll explain why it’s important, and show you how to measure...
by Eddie Hill | Sep 20, 2022 | Business Marketing, Digital Marketing, Email Marketing, Online Marketing, SMS Marketing
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or...
by Eddie Hill | Sep 14, 2022 | Business Marketing, Digital Marketing, Online Marketing
Economists predict that the United States will enter a recession by late next year or early 2024 as inflation ripples through the global economy. With a recession on the horizon, businesses and industry leaders are in uncharted territory. Is digital marketing a good...
by Eddie Hill | Aug 31, 2022 | Business Marketing, Digital Marketing, Online Marketing
We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help promote your company, brand, and products or services. There is an audience to be reached online, as well as a reputation to be...
by Eddie Hill | Aug 25, 2022 | Business Marketing, Content Marketing, Online Marketing, Video Marketing
Today, operating a small business means competing against other businesses potentially with more resources. To get ahead of the competition, you need to be intelligent with how you market your business. What are the best ways to market your business? Video marketing...
