by Eddie Hill | Jun 27, 2022 | Business Marketing, Content Marketing, Digital Marketing, Social Media Marketing
Influencer marketing is a 6.5 billion dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community....
by Eddie Hill | Jun 21, 2022 | Business Marketing, Digital Marketing, Offline Marketing
Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn’t always the answer to creating the connections that local businesses...
by Eddie Hill | Jun 13, 2022 | Business Marketing, Content Marketing, Digital Marketing, Social Media Marketing
Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an...
by Eddie Hill | Jun 3, 2022 | Business Marketing, Digital Marketing, Lead Generation Funnels
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads through a lead generation...
by Eddie Hill | May 31, 2022 | Business Marketing, Content Marketing, Digital Marketing, Social Media Marketing
If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that...
by Eddie Hill | May 23, 2022 | Business Marketing, Content Marketing, Digital Marketing, Social Media Marketing
As a small business owner, you tend to wear several hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brainpower. Coming up with engaging...
by Eddie Hill | May 16, 2022 | Business Marketing, Content Marketing, Digital Marketing
Content marketing is continuously evolving, and businesses need to adapt their strategies to keep up. But what does this mean for your small business? If you haven’t added content marketing to your marketing mix yet, you need to implement smart content marketing...
by Eddie Hill | May 5, 2022 | Business Marketing, Digital Marketing, Online Marketing
For any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit-up. You need to reach the people that are interested in what you offer, and marketing is how you accomplish that. Every business...
by Eddie Hill | May 2, 2022 | Business Marketing, Digital Marketing, Online Marketing
There’s a quiet and overlooked little square out there just waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s a simple,...
by Eddie Hill | Apr 26, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead”...
