by Eddie Hill | Jan 20, 2022 | Business Marketing, Online Marketing, Sales and Marketing
Unfortunately, there really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates....
by Eddie Hill | Jan 14, 2022 | Business Marketing, Email Marketing, Lead Magnets, Online Marketing
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint...
by Eddie Hill | Jan 10, 2022 | Business Marketing, Online Marketing, Social Media Marketing
Growing your small business’s social media presence is crucial to your success, especially in today’s digital age. Lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as...
by Eddie Hill | Dec 29, 2021 | Business Marketing, Content Marketing, Online Marketing, Video Marketing
If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s...
by Eddie Hill | Dec 23, 2021 | Business Marketing, Content Marketing, Online Marketing
As a small business, it can be hard to designate time and energy to create content for your audience. But the fact is, one of the best ways to raise awareness about your business and grow your customer base is through content marketing. The good news is you don’t...
by Eddie Hill | Dec 17, 2021 | Business Marketing, Online Marketing, Return on Investment (ROI), Social Media Marketing
No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts. Right now, there is no better place to get a return on your investment than social media. But which platform is the most advantageous to your...
by Eddie Hill | Dec 10, 2021 | Business Marketing, Online Marketing, Social Media Marketing
The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like...
by Eddie Hill | Dec 6, 2021 | Business Marketing, Online Marketing, SEO (Search Engine Optimization)
We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in-person is unfortunately looked over time and time again. Optimizing your website for...
by Eddie Hill | Nov 29, 2021 | Business Marketing, Online Marketing, Post Covid-19 Marketing
By now, I think it’s safe to say that we’re all a little tired of discussing the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual. But we still are...
by Eddie Hill | Nov 22, 2021 | Business Marketing, Customer Relationship Management, Online Marketing
The greatest superpower that small business owners can have is great customer service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive...
