by prosperousim | Aug 7, 2019 | Email Marketing, Online Marketing
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible, but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in...
by prosperousim | Aug 1, 2019 | Content Marketing, Online Marketing, Online Reputation
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to...
by prosperousim | Jul 23, 2019 | Content Marketing, Online Marketing
Blogging is still one of the best ways to drive traffic to your website and attract new customers, but are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends...
by prosperousim | Jul 18, 2019 | Content Marketing, Facebook, Social Media
Do you offer a worthwhile product or service?You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove...
by prosperousim | Jul 15, 2019 | Social Media
At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it...
by prosperousim | Jul 5, 2019 | Online Marketing, SEO (Search Engine Optimization)
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that...
by prosperousim | Jun 29, 2019 | Online Marketing
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore...
by prosperousim | Jun 24, 2019 | Online Marketing, Phone App, SEO (Search Engine Optimization)
Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to...
by prosperousim | Jun 15, 2019 | Online Marketing, SEO (Search Engine Optimization)
You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. No local business can. With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is...
by prosperousim | Jun 8, 2019 | Facebook, Online Marketing, Phone App, Social Media
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all,...
