by prosperousim | Jul 5, 2019 | Online Marketing, SEO (Search Engine Optimization)
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that...
by prosperousim | Jun 29, 2019 | Online Marketing
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore...
by prosperousim | Jun 24, 2019 | Online Marketing, Phone App, SEO (Search Engine Optimization)
Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to...
by prosperousim | Jun 15, 2019 | Online Marketing, SEO (Search Engine Optimization)
You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. No local business can. With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is...
by prosperousim | Jun 8, 2019 | Facebook, Online Marketing, Phone App, Social Media
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all,...
by prosperousim | Jun 1, 2019 | Email Marketing
Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem. If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers....
by prosperousim | May 24, 2019 | SEO (Search Engine Optimization)
You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on...
by prosperousim | May 19, 2019 | Content Marketing
The title of this article pretty much steals my opening line: What if you could create better content with less work? If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work. It takes time, expertise, and attention to detail. And...
by prosperousim | Apr 15, 2019 | Online Marketing
In a perfect world, everyone who buys your products would talk about them to everyone they meet. Unfortunately, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there. With that stated,...
by prosperousim | Apr 8, 2019 | Content Marketing, Email Marketing, Online Marketing
Is your marketing strategy helping you accomplish your goals? Willing to bet it isn’t? Maybe at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are. They...
