by prosperousim | Jan 28, 2019 | Facebook, Online Marketing
Facebook video marketing may be the single best way to increase conversions and sales for your business. Therefore, not using it for advertising may be a big mistake! A bold statement, however, there is plenty of evidence to back it up. People watch a huge amount of...
by prosperousim | Jan 21, 2019 | Online Marketing, Website
What are the first things that come to mind when hearing the term ‘artificial intelligence’? Thoughts may veer to the ominous HAL in 2001: A Space Odyssey, and many people veer that way. And yet, there is the opinion that it’s a mistake for small business owners to...
by prosperousim | Jan 14, 2019 | SEO (Search Engine Optimization)
Has your organic traffic taken a nosedive or maybe a significant dip? These changes are happening for a reason. Google tweaks its search algorithm all the time. Updates vary from being small and make only a small difference in search rankings. Others are major in...
by prosperousim | Jan 7, 2019 | Uncategorized
When it comes to marketing trends, do we really need to bother? Should we even care? That is a popular attitude to have. Some trends are here and gone before you even have time to figure out how to take advantage of them. It’s easy to dismiss trends as fleeting. With...
by prosperousim | Dec 31, 2018 | Uncategorized
What is included in your marketing mix? Like most local businesses, you’re probably doing a mix of online and offline marketing. Potentially engaging with customers on social media, hosting local events, blogging, and advertising in the local paper as well. Even...
by prosperousim | Dec 24, 2018 | Uncategorized
Making money requires spending money, at least, that’s what they say. And yet, for some small business owners, a generous marketing budget just isn’t in the cards. You can skimp on marketing, but it is a possibility you haven’t considered something that you should be...
by prosperousim | Dec 17, 2018 | Content Marketing
Potential customers could be online looking for your business right now! And you don’t want to be missing out on them. Let’s face the fact that there’s a ton of content out there. When what you’re searching for is not only hard to find, but the content you’reproducing...
by prosperousim | Dec 12, 2018 | Content Marketing
Businesses are slowly being surrounded by robots more and more and with no escape. A slight exaggeration? Perhaps, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And while you might think that investing...
by prosperousim | Dec 11, 2018 | Uncategorized
A shopper’s social media experience is roughly the same on a laptop as it is on a smartphone: a shopper scrolls her feed and pauses when she see an interesting post, whether it’s “sponsored” from a brand or a picture of her friend’s baby. Incidentally, her social...
by prosperousim | Dec 3, 2018 | Online Marketing, Website
Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? Unfortunately, it isn’t always that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads...
