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Why the News Feed is Becoming Less Important for Facebook Pages

by prosperousim | Oct 17, 2018 | Social Media

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three...

Should your Business use Instagram?

by prosperousim | Oct 15, 2018 | Content Marketing, Online Marketing, Social Media

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on...

Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

by prosperousim | Oct 15, 2018 | Social Media

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social...

Building Your Brand Message to Grow Your Business

by prosperousim | Oct 5, 2018 | Content Marketing, Online Marketing, Online Reputation, Social Media

Setting your brand apart with a clear and direct brand message is absolutely crucial in establishing a strong foothold in your industry. Your brand message should clearly and concisely convey to potential customers what you have to offer and how committed you are to...

Why You Need to Re-Examine Your Facebook Marketing Strategy

by prosperousim | Sep 28, 2018 | Online Marketing, Online Reputation, Social Media

With over one billion active users, Facebook has grown to be one of the widest-reaching and inclusive social media networks on the face of the planet. That being said, no business can afford to pass up on the online marketing opportunities that this platform offers....

What Content Marketing Can Do for Your Business

by prosperousim | Sep 21, 2018 | Content Marketing, Email Marketing, Online Marketing, SEO (Search Engine Optimization)

It can be hard to get your business’s name out there in a world of short attention spans and increasing competition for that attention. Even companies at the top of search engine rankings face an uphill battle to continue promoting their products or services. ...

How Much can Reviews Affect your SEO Ranking?

by prosperousim | Sep 14, 2018 | Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)

It is not surprising to know that local Search engine optimization is what to focus on when it comes to your business online. It’s very important to send Google signals – through keyword use and other SEO techniques – that your business shows that you are local, as...

5 Ways to Drive More Customers with Content Marketing

by prosperousim | Sep 8, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)

Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as...

Your Facebook Marketing isn’t Working for Gen X, Millennials, or Gen Z

by prosperousim | Aug 31, 2018 | Content Marketing, Online Marketing, Social Media

You might know what gets you a lot of likes on your personal page; you might know what your friends and family laugh at. You probably try to do the same for your company’s Facebook. You’ve got targeting down, you create compelling posts to share with your followers,...

How to Make Sure Your Website Optimization is Succeeding

by prosperousim | Aug 23, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)

If there is one thing that is undeniably important it is your Google ranking. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page...
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