by prosperousim | Aug 3, 2018 | Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions,...
by prosperousim | Jul 29, 2018 | Content Marketing, Online Marketing, Social Media
From the outside, people think social media marketing is a group of Millennials playing around on social media all day. You might think it’s easy to do and easy to do correctly. It would be great if that were true, but it’s not. You actually don’t know what social...
by prosperousim | Jul 19, 2018 | Content Marketing, Online Marketing
What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in...
by prosperousim | Jul 13, 2018 | Content Marketing, Online Marketing
Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business? The...
by prosperousim | Jul 6, 2018 | Content Marketing, Social Media
It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays...
by prosperousim | Jun 29, 2018 | Content Marketing, Online Marketing, Social Media
Wouldn’t it be cool if you can directly influence the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But...
by prosperousim | Jun 22, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Truly Optimizing a website is both a science and an creative art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location...
by prosperousim | Jun 17, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
2018 should be your best year yet. You’ve learned about local marketing and you’re implementing what you know. But is it enough? Maybe… but maybe not. The key is knowing which tactics to use – and which to leave behind. That’s why we’ve put together this collection of...
by prosperousim | Jun 8, 2018 | Content Marketing, SEO (Search Engine Optimization)
Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you...
by prosperousim | Jun 1, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost...
