by prosperousim | Apr 27, 2018 | Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers. Two-thirds is a lot, but do you notice what’s missing there?...
by prosperousim | Apr 20, 2018 | Content Marketing, Online Marketing, Online Reputation
Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang...
by prosperousim | Apr 14, 2018 | Content Marketing, Online Marketing, Online Reputation
A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their...
by prosperousim | Apr 9, 2018 | Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
If people can’t find your website, they’re not going to buy from you. Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them. Google is the world’s top search...
by prosperousim | Apr 2, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than...
by prosperousim | Mar 26, 2018 | Content Marketing, Online Marketing, Uncategorized
You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if...
by prosperousim | Mar 19, 2018 | Content Marketing, Online Reputation
You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again.The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are...
by prosperousim | Mar 10, 2018 | Email Marketing
Don’t count out Email marketing for a second. Just because it’s not the fancy new thing doesn’t mean it doesn’t dominate when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are...
by prosperousim | Feb 17, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Trying to stay on top of SEO trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google...
by prosperousim | Feb 9, 2018 | Online Marketing, Social Media
When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give...
