How Lead Nurturing Can Boost Your Sales

It would be wonderful if all you needed to do to make a sale was to collect a lead’s name and email address and send them one email. Unfortunately, that’s not the way marketing works. If that’s all you’re doing to turn leads into customers, then you’re probably not...

Can a Chatbot Help Your Business?

You probably already know that videos are a highly popular, highly shareable form of internet content. If you want to engage and entertain your customers, creating a compelling video and sharing it on YouTube is one of the best ways to do it. In addition to being one...

7 Local Marketing Strategies to Deploy Today

As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results...

The 10 Best Ways to Generate Leads on Facebook

Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most...