by Eddie Hill | Dec 1, 2023 | Business Marketing, Digital Marketing, Online Marketing, Paid Per Click
In today’s digital era, Pay-Per-Click (PPC) has solidified its place as a linchpin in the marketing landscape. As countless businesses navigate the ever-changing world of online advertising, juggling escalating costs with tight budgets, the fundamental question...
by Eddie Hill | Nov 21, 2023 | Business Marketing, Content Marketing, Online Marketing, Video Marketing
The rise of digital technology has leveled the playing field in marketing, bringing powerful tools previously reserved for big corporations into the hands of local businesses. Among the most influential of these tools is video marketing. However, just because the...
by Eddie Hill | Nov 19, 2023 | Business Marketing, Digital Marketing, Online Marketing, Online Reputation
Once upon a time in a bustling town, there was a family-owned bakery called “Sweet Delights.” This little shop was known for its buttery croissants and velvety chocolate cakes. However, during a particularly busy season, they hired a few temporary staff...
by Eddie Hill | Nov 8, 2023 | Artificial Intelligence (AI), Business Marketing, Digital Marketing, Online Marketing
The surge in artificial intelligence, especially tools like ChatGPT, in our routine lives is nothing short of impressive. These freely available AI solutions are making headway, streamlining many of our day-to-day tasks! Sure, they’re super handy in many scenarios,...
by Eddie Hill | Oct 23, 2023 | Business Marketing, Digital Marketing, Online Marketing
Every business grapples with the challenge of losing customers. The true measure of success, however, is not just attracting customers, but also winning back the ones you lost and securing their loyalty. Recognizing the value of each customer is essential. Given that...
by Eddie Hill | Oct 19, 2023 | Business Marketing, Content Marketing, Digital Marketing, Online Marketing
Your blog is a vital tool for your business. But are you getting the most out of it? It’s more than just a space to share thoughts – it’s a way to engage potential customers, showcase your products or services, and enhance your online presence. For your...
by Eddie Hill | Oct 13, 2023 | Business Marketing, Digital Marketing, Online Marketing
In a world filled with impersonal interactions, adding a personal touch can greatly set your brand apart, creating a lasting impression. Building a personal connection with customers goes beyond typical transactional relationships, adding priceless depth to how your...
by Eddie Hill | Oct 4, 2023 | Artificial Intelligence (AI), Business Marketing, Digital Marketing, Online Marketing
Chatbots aren’t just for big companies with advanced technology anymore. Today, they offer a wealth of opportunities for small and local businesses, helping them to improve, innovate, and expand. These digital assistants can enhance customer service, streamline...
by Eddie Hill | Sep 21, 2023 | Business Marketing, Digital Marketing, Online Marketing
In today’s cutthroat local business arena, innovation reigns supreme. Amidst the ever-evolving marketing strategies, QR codes have emerged as an unsung hero. These seemingly humble digital codes hold immense potential for local businesses aiming to amplify their...
by Eddie Hill | Sep 21, 2023 | Business Marketing, Digital Marketing, Online Marketing
Any successful business owner will tell you that understanding your competition is akin to wielding a secret weapon. Knowing who your competitors are, what they excel at, and where they fall short can provide invaluable insights for your business strategy. This is...
