What motivates people to buy?

Anyone who owns a business or is trying to sell a product wants to know the answer to this question. After all, if you know how to motivate people to buy, then you should have no trouble boosting your sales, which is the ultimate goal. When times were much simpler the...

The 7 Deadly Sins of Local Marketing

When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge...