by prosperousim | Sep 21, 2020 | Business Marketing, Content Marketing, Online Marketing, SEO (Search Engine Optimization), Social Media, Website
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless...
by prosperousim | Sep 14, 2020 | Content Marketing, Facebook, Instagram, Online Marketing, Online Reputation, Social Media
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of...
by prosperousim | Sep 7, 2020 | Business Marketing, Online Marketing, SEO (Search Engine Optimization), Website
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to...
by prosperousim | Aug 31, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, Paid Per Click, SEO (Search Engine Optimization), Social Media, Website
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your...
by prosperousim | Aug 24, 2020 | Business Marketing, Content Marketing, Geofencing, Geolocation, Online Marketing, SEO (Search Engine Optimization), Website
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid...
