by prosperousim | Aug 3, 2020 | Business Marketing, Online Marketing, Online Reputation, Social Media
You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What’s a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know...
by prosperousim | Jul 27, 2020 | Business Marketing, Online Marketing, Online Reputation, Social Media
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in...
by prosperousim | Jul 20, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Social Media, Website
The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation...
by prosperousim | Jul 13, 2020 | Business Marketing, Content Marketing, Facebook, Instagram, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Social Media, Uncategorized, Video Marketing, Website
You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
by prosperousim | Jul 6, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation
Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers...
