Is Your Reputation Costing You Business?

Is Your Reputation Costing You Business?

The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.  Not caring about your online reputation...
How to Turn Your Fans and Followers into Paying Customers

How to Turn Your Fans and Followers into Paying Customers

You’ve got a big following on social media.  So what?  Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...