by prosperousim | Sep 21, 2020 | Business Marketing, Content Marketing, Online Marketing, SEO (Search Engine Optimization), Social Media, Website
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless...
by prosperousim | Sep 14, 2020 | Content Marketing, Facebook, Instagram, Online Marketing, Online Reputation, Social Media
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of...
by prosperousim | Aug 31, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, Paid Per Click, SEO (Search Engine Optimization), Social Media, Website
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your...
by prosperousim | Aug 3, 2020 | Business Marketing, Online Marketing, Online Reputation, Social Media
You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What’s a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know...
by prosperousim | Jul 27, 2020 | Business Marketing, Online Marketing, Online Reputation, Social Media
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in...
by prosperousim | Jul 20, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Social Media, Website
The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation...
