by prosperousim | Sep 7, 2020 | Business Marketing, Online Marketing, SEO (Search Engine Optimization), Website
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to...
by prosperousim | Aug 31, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, Paid Per Click, SEO (Search Engine Optimization), Social Media, Website
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your...
by prosperousim | Aug 24, 2020 | Business Marketing, Content Marketing, Geofencing, Geolocation, Online Marketing, SEO (Search Engine Optimization), Website
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid...
by prosperousim | Aug 17, 2020 | Business Marketing, Online Marketing, Online Reputation, Phone App, Website
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective and – believe it or not...
by prosperousim | Jul 20, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Social Media, Website
The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation...
by prosperousim | Jul 13, 2020 | Business Marketing, Content Marketing, Facebook, Instagram, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Social Media, Uncategorized, Video Marketing, Website
You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
