For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or...
Nowadays, people always have their phones with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS...
Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS Marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth....
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...
