by Eddie Hill | Nov 15, 2024 | Content Marketing, Digital Marketing, Email Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, Podcast, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
Running a local business is tough, and staying on top of marketing, customer loyalty, and operational efficiency is essential. The easiest way to keep learning while on the go? Podcasts. We’ve selected 10 podcasts that deliver practical, no-nonsense advice...
by Eddie Hill | Nov 8, 2024 | Content Marketing, Digital Marketing, Email Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
After 20 years in email marketing, I’ve seen it all—lists that fizzle out, email campaigns that flop, and businesses that think their email list is beyond saving. But what happens when your list goes quiet—and your emails seem to disappear into a void, never to be...
by Eddie Hill | Oct 25, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Video Marketing, Website
What if I told you that one of the most powerful marketing tools you have is sitting right outside your storefront? That’s right—your local community! If you’re not leveraging hyper-local content marketing, you’re missing out on one of the easiest ways to become the...
by Eddie Hill | Oct 18, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Video Marketing, Website
Short-form video is no longer just “the future” of digital marketing—it’s here and it’s dominating. Whether you’re trying to capture attention on TikTok, Instagram Reels, or YouTube Shorts, it’s all about magnetic content that sticks in your audience’s minds....
by Eddie Hill | Oct 11, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
When you think of TikTok, you might picture viral dance crazes or lip-sync videos, but it’s far more than just a platform for fun and entertainment. For local businesses, TikTok is an untapped goldmine, offering a unique way to connect with your community, showcase...
by Eddie Hill | Oct 4, 2024 | Artificial Intelligence (AI), Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
AI—it sounds like something reserved for big tech companies and Silicon Valley, right? But here’s the truth: AI has never been more accessible for local business owners. And while you might hear about chatbots, automated emails, and “smart” analytics in the...
by Eddie Hill | Sep 27, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
In the crowded world of local business, standing out isn’t just about offering great products or services—it’s about understanding what truly drives your customers. Psychological triggers, the subtle cues that tap into deep-seated human instincts, can be the secret...
by Eddie Hill | Sep 20, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, PPC, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
It’s no secret that nowadays having a website for your local business is essential—but if you think that simply having a website is enough, you’re missing the bigger picture. Your website might be the face of your business online, but it’s just one piece of the...
by Eddie Hill | Sep 13, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local businesses, Local Marketing, Local seo, Offline Marketing, Online Marketing, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
Running a local business is no easy feat, and the challenge only intensifies when a big competitor moves into your neighborhood. Whether it’s a national chain restaurant, a large retail store, or a franchise operation with deep pockets, the presence of a giant...
by Eddie Hill | Sep 6, 2024 | Business Marketing, Content Marketing, Customer Retention, Digital Marketing, Local Marketing, Offline Marketing, Online Marketing, SEO (Search Engine Optimization), Small Business Marketing, Social Media, Social Media Marketing, Website
As the buzz of back-to-school season fills the air, local businesses have a unique opportunity to engage an important demographic: parents and teachers preparing for the new school year. This time is perfect for launching thoughtful promotions that not only drive...
