by Eddie Hill | May 23, 2022 | Business Marketing, Content Marketing, Digital Marketing, Social Media Marketing
As a small business owner, you tend to wear several hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brainpower. Coming up with engaging...
by Eddie Hill | May 16, 2022 | Business Marketing, Content Marketing, Digital Marketing
Content marketing is continuously evolving, and businesses need to adapt their strategies to keep up. But what does this mean for your small business? If you haven’t added content marketing to your marketing mix yet, you need to implement smart content marketing...
by Eddie Hill | May 5, 2022 | Business Marketing, Digital Marketing, Online Marketing
For any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit-up. You need to reach the people that are interested in what you offer, and marketing is how you accomplish that. Every business...
by Eddie Hill | May 2, 2022 | Business Marketing, Digital Marketing, Online Marketing
There’s a quiet and overlooked little square out there just waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s a simple,...
by Eddie Hill | Apr 26, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead”...
by Eddie Hill | Apr 18, 2022 | Business Marketing, Digital Marketing, Infographics, Online Marketing
In this digital age, getting access to the best online marketing tools has never been easier. With just a credit card and a few clicks, you can get access to remarkable digital marketing tools that will help you level up your small business’s online presence and...
by Eddie Hill | Apr 18, 2022 | Business Marketing, Digital Marketing, Online Marketing, Website
It’s no secret that every business needs customers to generate revenue and profits. And to survive in this competitive market, you need to maximize your conversion rate to get the absolute most out of your marketing efforts. So if your leads are not converting...
by Eddie Hill | Apr 13, 2022 | Business Marketing, Digital Marketing, Online Marketing, SMS Marketing
Nowadays, people always have their phones with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS...
by Eddie Hill | Apr 7, 2022 | Business Marketing, Digital Marketing, Infographics, Online Marketing
A call-to-action (CTA) is a marketing term used to describe an instruction to the viewer of an advertisement or web page to take a specific action, such as “call now,” “click here,” or “download now.” A CTA is important because it...
by Eddie Hill | Apr 4, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Behind every successful business is a good marketing strategy. But sometimes your budget is tight, and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to...
