by Eddie Hill | May 2, 2022 | Business Marketing, Digital Marketing, Online Marketing
There’s a quiet and overlooked little square out there just waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s a simple,...
by Eddie Hill | Apr 26, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for “is social media dead”...
by Eddie Hill | Apr 18, 2022 | Business Marketing, Digital Marketing, Infographics, Online Marketing
In this digital age, getting access to the best online marketing tools has never been easier. With just a credit card and a few clicks, you can get access to remarkable digital marketing tools that will help you level up your small business’s online presence and...
by Eddie Hill | Apr 18, 2022 | Business Marketing, Digital Marketing, Online Marketing, Website
It’s no secret that every business needs customers to generate revenue and profits. And to survive in this competitive market, you need to maximize your conversion rate to get the absolute most out of your marketing efforts. So if your leads are not converting...
by Eddie Hill | Apr 13, 2022 | Business Marketing, Digital Marketing, Online Marketing, SMS Marketing
Nowadays, people always have their phones with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS...
by Eddie Hill | Apr 7, 2022 | Business Marketing, Digital Marketing, Infographics, Online Marketing
A call-to-action (CTA) is a marketing term used to describe an instruction to the viewer of an advertisement or web page to take a specific action, such as “call now,” “click here,” or “download now.” A CTA is important because it...
by Eddie Hill | Apr 4, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
Behind every successful business is a good marketing strategy. But sometimes your budget is tight, and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to...
by Eddie Hill | Mar 28, 2022 | Business Marketing, Digital Marketing, Online Marketing, Social Media Marketing
As a business living in 2022, you probably have a nice website and at least one profile on a social media platform. That’s great! But does your content have a purpose? Is it working for you as a tool to grow your sales? Or does it merely exist so you can check a box...
by Eddie Hill | Mar 21, 2022 | Artificial Intelligence (AI), Business Marketing, Digital Marketing, Online Marketing
Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is accessible to small businesses today more than ever before. The power of AI lies within its ability to gather and...
by Eddie Hill | Mar 14, 2022 | Business Marketing, Digital Marketing, Lead Magnets, Online Marketing
Fresh leads are the starting point for increasing your sales. Lead magnets are a fantastic marketing tool for attracting these prospects. But what makes a lead magnet so enticing that it’s irresistible? Here’s how you can improve your lead magnet skills to create a...
