by prosperousim | Apr 19, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a part of life in the world of...
by prosperousim | Apr 12, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, SEO (Search Engine Optimization)
There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to...
by prosperousim | Apr 5, 2021 | Business Marketing, Content Marketing, Facebook, Online Marketing, SEO (Search Engine Optimization), Social Media
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time-consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing...
by prosperousim | Mar 29, 2021 | Business Marketing, Content Marketing, Facebook, Instagram, Online Marketing, Phone App, Social Media
There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent, and believing them can hurt your business. So, let’s bust some myths! Here are...
by prosperousim | Mar 22, 2021 | Business Marketing, Geofencing, Geolocation, Online Marketing, Online Reputation, Paid Per Click
You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads, you’re missing out on the...
by prosperousim | Mar 15, 2021 | Business Marketing, Content Marketing, Facebook, Online Marketing, Phone App, Social Media
Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your business. If only you weren’t messing them up....
by prosperousim | Mar 8, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation
Is your email open rate low? If the answer’s yes, then it may be because your bulk emails are being marked as spam. Nobody likes spam. Once your emails are flagged, they’re far more likely to miss your subscribers’ inboxes and land in the junk folders. There’s no...
by prosperousim | Mar 1, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, Paid Per Click, Social Media
Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious...
by prosperousim | Feb 22, 2021 | Business Marketing, Content Marketing, Facebook, Online Marketing, Paid Per Click, Social Media
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends...
by prosperousim | Feb 15, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the...
