by prosperousim | Feb 22, 2021 | Business Marketing, Content Marketing, Facebook, Online Marketing, Paid Per Click, Social Media
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends...
by prosperousim | Feb 15, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the...
by prosperousim | Feb 8, 2021 | Business Marketing, Content Marketing, Online Marketing, Online Reputation, Social Media, Video Marketing
Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more...
by prosperousim | Feb 1, 2021 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels...
by prosperousim | Jan 25, 2021 | Business Marketing, Geofencing, Geolocation, Online Marketing, SEO (Search Engine Optimization)
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into...
by prosperousim | Jan 11, 2021 | Business Marketing, Content Marketing, Facebook, Instagram, Online Marketing, Social Media, Video Marketing
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy....
by prosperousim | Jan 4, 2021 | Business Marketing, Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Website
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing. Now, more than...
by prosperousim | Dec 28, 2020 | Business Marketing, Content Marketing, Facebook, Instagram, Online Marketing, Social Media
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a...
by prosperousim | Dec 21, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, Social Media
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they...
by prosperousim | Dec 14, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization), Social Media
As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question...
