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Getting Back to Basics: Facebook Marketing 101

Getting Back to Basics: Facebook Marketing 101

by prosperousim | Dec 7, 2020 | Business Marketing, Content Marketing, Facebook, Online Marketing, Social Media

You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners...
Holiday Promotional Ideas to Consider During a Pandemic

Holiday Promotional Ideas to Consider During a Pandemic

by prosperousim | Nov 30, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, SEO (Search Engine Optimization), Social Media

The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person. But don’t worry! Not all the news is bad. In fact, most experts are...
How to Increase Customer Retention with Email

How to Increase Customer Retention with Email

by prosperousim | Nov 23, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing

New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business.  But guess...
Try These 7 Growth Hacks to Help Your Small Business Soar

Try These 7 Growth Hacks to Help Your Small Business Soar

by prosperousim | Nov 16, 2020 | Business Marketing, Content Marketing, Online Marketing, Online Reputation, Social Media

Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights?  Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to...
Why SMS Marketing Should Be in Your Mix Right Now

Why SMS Marketing Should Be in Your Mix Right Now

by prosperousim | Nov 9, 2020 | Business Marketing, Content Marketing, Online Marketing, Phone App

Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.   With more consumers working from home and budgetary concerns at the forefront for most...
Get More (and Better) Traffic with Your Local Business Blog

Get More (and Better) Traffic with Your Local Business Blog

by prosperousim | Nov 2, 2020 | Business Marketing, Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)

 You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.   What’s next?  The sad truth is that most local businesses aren’t blogging about the right things in the...
How to Ask for Reviews (And Get Them Fast)

How to Ask for Reviews (And Get Them Fast)

by prosperousim | Oct 26, 2020 | Business Marketing, Email Marketing, Online Marketing, Online Reputation, Social Media, Website

I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust...
Marketing Hacks (That Make Your Life Easier)

Marketing Hacks (That Make Your Life Easier)

by prosperousim | Oct 19, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Video Marketing

Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to...
10 Practical Local Marketing Ideas You Can Deploy Right Now

10 Practical Local Marketing Ideas You Can Deploy Right Now

by prosperousim | Oct 12, 2020 | Business Marketing, Content Marketing, Geolocation, Online Marketing, Online Reputation

You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank....
Facebook Ad Objectives… Explained

Facebook Ad Objectives… Explained

by prosperousim | Oct 5, 2020 | Business Marketing, Content Marketing, Facebook, Online Marketing, Social Media, Uncategorized

Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of...
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