by prosperousim | Nov 9, 2020 | Business Marketing, Content Marketing, Online Marketing, Phone App
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result. With more consumers working from home and budgetary concerns at the forefront for most...
by prosperousim | Nov 2, 2020 | Business Marketing, Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic. What’s next? The sad truth is that most local businesses aren’t blogging about the right things in the...
by prosperousim | Oct 26, 2020 | Business Marketing, Email Marketing, Online Marketing, Online Reputation, Social Media, Website
I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust...
by prosperousim | Oct 19, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Video Marketing
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to...
by prosperousim | Oct 12, 2020 | Business Marketing, Content Marketing, Geolocation, Online Marketing, Online Reputation
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank....
by prosperousim | Oct 5, 2020 | Business Marketing, Content Marketing, Facebook, Online Marketing, Social Media, Uncategorized
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of...
by prosperousim | Sep 25, 2020 | Business Marketing, Content Marketing, Email Marketing, Online Marketing, Paid Per Click, SEO (Search Engine Optimization), Social Media
Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending. Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a...
by prosperousim | Sep 21, 2020 | Business Marketing, Content Marketing, Online Marketing, SEO (Search Engine Optimization), Social Media, Website
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless...
by prosperousim | Sep 14, 2020 | Content Marketing, Facebook, Instagram, Online Marketing, Online Reputation, Social Media
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of...
by prosperousim | Sep 7, 2020 | Business Marketing, Online Marketing, SEO (Search Engine Optimization), Website
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to...
